Overview

The Conversion Rate Calculator computes the percentage of visitors (or prospects) who complete a desired action such as purchasing, signing up, or submitting an inquiry. Conversion rate is a critical metric for measuring marketing performance and user experience, essential for optimizing websites, apps, and ad campaigns.

Formula

Conversion Rate (%) = (Number of Conversions ÷ Total Visitors) × 100
Example: 30 purchases out of 1,000 visitors → 3% conversion rate

How to Use

1. 1Enter the total number of visitors (or impressions).
2. 2Enter the number of conversions (purchases, sign-ups, etc.).
3. 3Click 'Calculate' to see the conversion rate.
4. 4Set target conversion rates and identify improvement opportunities.

Tips

• ✔Compare your conversion rate to industry averages to benchmark performance.
• ✔Even a 0.1% improvement can significantly impact revenue.
• ✔Use A/B testing to systematically improve conversion rates.
• ✔Analyze conversion rates at each funnel stage to identify drop-off points.
• ✔Optimize separately for mobile and desktop conversion rates.

FAQ